Coors Light: Made to Chill by Leo Burnett
thedrum.com
Coors Light: Made to Chill by Leo Burnett
Coors Light is looking for the next generation of light beer drinkers and has unveiled a new campaign that speaks to millennials and Gen Z. The concept is that, in an always on, hyper-connected world, younger generations are actively seeking ways to turn off for a moment, and Coors Light is positioning itself as that moment.
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