Discover Sony's BRAVIA XR TVs' Cognitive Processor XR designed to replicate human brains. Advanced vision & sound processing for complete immersion. Learn more.

Our flagship OLED TV powered by Cognitive Processor XR™ brings out our widest colour and definitive contrast. For movies, games and more, everything is a deeply immersive experience in 4K QD-OLED. Cinematic sound comes directly from the screen.

Shop Sony 65" class BRAVIA XR A95L OLED 4K UHD Smart Google TV (2023) at Best Buy. Find low everyday prices and buy online for delivery or in-store pick-up. Price Match Guarantee.

Shop Sony XR48A90K 48" BRAVIA XR OLED 4K HDR Smart TV with Google TV at Target. Choose from Same Day Delivery, Drive Up or Order Pickup. Free standard shipping with $35 orders.

Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV (2023) User rating, 4.8 out of 5 stars with 751 reviews. (751) $2,199.99 Your price for this item is $2,199.99 $2,999.99 The comparable value for this item is $2,999.99. Sony - 75" Class BRAVIA XR Z9K Mini-LED 8K Smart Google TV (2022)

Nov 7, 2023 · The Sony XR-55A90J is a brilliantly accomplished television, one that delivers utterly absorbing and completely believable images from pretty much any source. Native 4K content looks deeply impressive. In every major area, the Sony scores highly: its black levels are classic OLED in their depth, but they’re also very detailed.

Dec 7, 2023 · Sony’s own Bravia Core is here too, which means streaming at a giddy 80Mbps is possible, and there’s support for IMAX Enhanced for some of the content. Your purchase of an X95L buys you 10 ‘premium’ Bravia Core movies and two year’s-worth of unlimited streaming of the less ‘premium’ stuff.

Explore Sony's BRAVIA XR 8K Mini LED TV Z9K with Cognitive Processor XR and XR Backlight Master Drive for ultimate brightness and contrast.