In public relations and politics, spin is a form of propaganda, achieved through knowingly providing a biased interpretation of an event. While traditional public relations and advertising may manage their presentation of facts, "spin" often implies the use of disingenuous, deceptive, and manipulative tactics. [1]

Political spin, in politics, the attempt to control or influence communication in order to deliver one’s preferred message. Spin is a pejorative term often used in the context of public relations practitioners and political communicators.

Jun 30, 2024 · Spin doctoring in political communication refers to the practice of shaping and manipulating information to present a favorable image of a political figure, policy, or event. It involves crafting messages and strategies to influence public perception and media coverage, often by emphasizing positive aspects while downplaying or distracting from ...

Mar 7, 2022 · Politicians employ a number of spin tactics to try to control the narrative about themselves and their policies, Caroline Fisher, both a former journalist and a former “spin doctor,” told Paul Miller fellows March 7.

Jan 31, 2019 · It’s election season again and behind the scenes, the political “spin doctors” are working around the clock. They are the campaign advisers, social media strategists, press secretaries and...

The meaning of SPIN DOCTOR is a person (such as a political aide) responsible for ensuring that others interpret an event from a particular point of view. How to use spin doctor in a sentence.

Jul 14, 2016 · In the first of a two-part series, The Independent’s founding editor explains how the professionalisation of politics turned the business of Westminster into a brand, with dangerous consequences

The term “spin doctor” is believed to have originated in the world of politics during the 1980s. It was first used to describe individuals who were responsible for shaping public opinion by presenting information in a way that favored their political party or candidate.

Aug 14, 2018 · In politics, business, and elsewhere, spin is often characterized by exaggeration, euphemisms, inaccuracies, half-truths, and excessively emotional appeals. A person who composes and/or communicates spin is referred to as a spin doctor. "I would define spin as the shaping of events to make you look better than anybody else.

Governments use spin doctors in the prosecution of the permanent campaign. Spin doctors work with ministers to ensure that the government’s key political messages reach the citizenry. They work on the news agenda and develop and place stories in the media for political advantage.