Jan 25, 2025 · After decades of market dominance and industry consolidation, Budweiser blundered badly when it embraced woke culture and ignored its core base, according to critics. NurPhoto via Getty Images

4 days ago · Frericks watched InBev tumble into controversy, after a Bud Light sponsorship video with transgender influencer Dylan Mulvaney backfired, turning the brand into a conservative punchline.

Additionally, the boycott had begun to affect the sales of Anheuser-Busch's other brands with an 11.4% sales hit to their flagship Budweiser brand, and a 4.4% drop of Grupo Modelo sales. This is on top of the roughly 21.4% drop in sales of Bud Light.

Jan 31, 2025 · Budweiser unveiled its new 98-second commercial ad on Monday for the upcoming Super Bowl LIX called " First Delivery." It will feature a new young star — a Clydesdale foal that was born at its...

May 9, 2024 · Bud Light sales remain flat more than year after the brand faced a conservative boycott from consumers angered over its teaming up with influencer Dylan Mulvaney. AB InBev, which owns Budweiser...

Jan 31, 2025 · Budweiser’s limited-edition TET 2025 packaging, designed by Cowan, is another fun take on Vietnamese New Year symbolism. The design features a striking blue and gold snake, elegantly coiled in an infinity loop, meant to symbolize unending prosperity and renewal.

2 days ago · Anheuser-Busch elevated Budweiser from a regional to a national 2025 Super Bowl spot after getting positive internal feedback on its spot starring a Clydesdale. Anheuser-Busch chief commercial...

Jan 21, 2025 · The Best Budweiser Super Bowl Commercials of All Time. While Budweiser’s Super Bowl ad history is a rich one, most viewers tend to agree that the best-of-the-best feature the Clydesdales.

Jun 14, 2023 · Bud Light continues to be suffering a sustained decline in sales two months since the beer brand sparked backlash and calls for a boycott after sending a commemorative can to transgender influencer...

Feb 29, 2024 · Bud Light sales tanked after the company’s partnership with Mulvaney last April sparked an anti-trans backlash and calls for a boycott. A tepid response to the controversy from the company also...