The Budweiser Frogs are three lifelike puppet frogs named "Bud", "Weis", and "Er", who began appearing in American television commercials for Budweiser beer during Super Bowl XXIX in 1995. Adweek called it one of the "most iconic alcohol campaigns in advertising history". [1]

Budweiser Frogs Speedboat Ad, 1997

6 days ago · Featured in Mashed's list of the best Budweiser Super Bowl commercials (along with ads showcasing galloping Clydesdales and a lively phone conversation between friends), the Budweiser frogs were part of a wildly popular '90s ad campaign that had more plot twists and turns than a daytime soap opera. The three frogs, cutely named Bud, Weis, and Er (which was also their catchphrase), went through ...

Budweiser didn't just retire the frogs quietly — they gave them a proper send-off. In a 1999 commercial, Louie the Lizard (an earlier side character in the Budweiser swamp) announced to the ...

5 days ago · Remember the Budweiser frogs? They were the unlikely stars of a wildly popular '90s ad campaign that had more plot twists and turns than a daytime soap opera...

4 days ago · Remember the Budweiser frogs? They were the unlikely stars of a wildly popular '90s ad campaign that had more plot twists and turns than a daytime soap opera. So what happened to the hapless ...

2 days ago · Budweiser has been one of the most recognizable Super Bowl advertisers in the history of the Big Game, from the frogs to the dogs to the iconic Clydesdales. In 2025, a new character takes center stage as a Clydesdale Foal steps onto the national stage and takes fans on a journey of determination and calculated keg-rolling-with-muzzle that's ...

Jan 29, 1995 · A series of commercials for Budweiser that aired from 1995 to 2000, taking place in a swamp and starring three frogs (Bud, Weis, and Er) who are later joined by two chameleons (Frank and Louie) and a ferret.

Budweiser: Louie the Lizard: Directed by Bryan Buckley, Frank J. Todaro. With Paul Christie, Danny Mastrogiorgio. Louie the lizard complains to his pal Frankie that they should be the stars of the Budweiser commercials instead of the frogs.

A nheuser-Busch introduced its computer-generated, brand-name-croaking Budweiser Frogs in a 1995 Super Bowl commercial. The characters struck an immediate chord with consumers, who began to demand merchandise featuring the Frogs.