SEC reports 2024 fiscal year deficit after expansion payments to Oklahoma, Texas
The Southeastern Conference reported a financial deficit for the 2024 fiscal year after league made expansion-related ...
How Texas athletics is preparing for change: Why UT took a fiscal 'haircut' from Big 12
The Texas athletic department reported a surplus for the third consecutive fiscal year. The Longhorns will need those funds ...
SEC reports 2024 fiscal year deficit after expansion payments to Texas, Oklahoma
The Southeastern Conference reported a financial deficit for the 2024 fiscal year after league made expansion-related ...
Texas athletics set school records for revenue, expenses in 2024. Here's why
Always among the financial heavyweights in college sports, Texas set a pair of athletic department records in the 2024 fiscal ...
National Signing Day 2025: Why Texas football — and its peers — won't be very busy
As of Tuesday, the Longhorns had the top signing class in the country, according to the 247Sports Composite. If that holds, ...
Dick’s Sporting Goods partners with NCAA’s Texas Longhorns
PITTSBURGH — Dick’s Sporting Goods is going south for its latest partnership. On Thursday, the Coraopolis-based retailer ...
College Football World Reacts to Texas Athletics’ Historic Spending Last Year
Texas athletics reportedly spent a historic amount of money during the 2023-24 fiscal year and college football fans have ...
Detroit Free Press9d
Texas athletics department topped $300 million in revenue and operating expenses in 2024
The University of Texas athletics department again has shown its status as a national college sports business leviathan, recording $331.9 million in operating revenues and $325 million in ...
Austin American-Statesman7d
How Texas athletics is preparing for change: Why UT took a fiscal 'haircut' from Big 12
The supersized revenue and expenditure numbers reported annually by the Texas athletic department make for good headlines. But UT Chief Financial Officer Rob Novak said he's focused mostly on a ...