Prebiotic soda maker Olipop is betting on up-and-coming influencers — and its own competitors — to help the brand grow. Why ...

Health-conscious consumers are shifting from sugary soft drinks to those with dietary fibers, says Laura Cooper of The Wall Street Journal.

Celsius’ $1.8 billion purchase of influencer-founded energy drink brand Alani Nu last month sparked fresh hope among ...

The brand grew sales 255.2% last year, making it “the UK’s fastest-growing carbonated soft drinks brand”, Hip Pop said, ...

NEW YORK — Poppi and Olipop, watch out: Coca-Cola is entering the “better for you” soda category with a response of its own. This month, the beverage behemoth is rolling out Simply Pop ...

When Desert Smash calls, Hollywood answers. Hosted earlier this week by three-time Grammy Award-winner Pink, the annual ...

Monster discloses alcohol impairment charge. Energy drink maker Monster’s alcohol venture is facing headwinds amid supply and ...

The Austin, Texas-based Bloom Nutrition has introduced Bloom Pop. Disrupting the modern soda beverage category, the ...

Early on, Olipop spread its budget across 10 smaller influencers instead of one high-profile deal. They asked for engagement ...

Over three days, attendees will connect with one another, hear from star entrepreneurs, and get seriously inspired.

Of all the surefire revolutions on my 2025 bingo card, a soda revolution was definitely not one of them. Alas, here we are ...

Prebiotic drinks have joined the healthy soda trend. But are brands like Olipop, Poppi and Coca-Cola's new Simply Pop ...