Parle Biscuits retained its position at the top, accounting for 10% of the total ad volume, followed by Vishnu Packaging with ...

FLO, a period tracking app, is using Instagram to shift the conversation around menstruation. In this article, we look at the brand’s social media strategy.

The cookie company allegedly used songs by high-profile artists including Lizzo, Mariah Carey, Ariana Grande, and Beyoncé without authorisation.

Indian summer marketing has undergone an evolution through the decades. Moving beyond traditional themes brands are increasingly focusing on personalision.

WPP and Interpublic Group, have not yet seen a significant impact on client spending, although WPP has warned that its sales ...

As part of this report, Smadex’s CTV Guide breaks down how Connected TV is stepping up as a full-funnel, performance-led channel with real, measurable impact.

In one instance, a chatbot using the voice of actor and wrestler John Cena reportedly described a graphic sexual scenario to ...