Use of generative AI throughout the ad industry has grown in the past six months, but IAB data suggests GAI in media planning ...
The political media map expanded radically in 2024 and may have reshuffled media strategy for good. From podcasting to TikTok wars, paid creator media to influencer/journalists, campaigns finally ...
"While Plaintiffs invoke modern fears of algorithmic control and deceptive design, the court finds that a reasonable consumer is no more likely to be misled by Amazon's practices than they would be on ...