The rules of content are being rewritten, fast. AI is reshaping how brands plan, create, and deliver experiences. Marketing ...

As AI continues to dominate vendor pitches and marketing decks, three senior B2B marketing leaders warn the technology is ...

As it approaches the golden quarter, Sainsbury’s is building on its value and price perception work throughout the year to ...

Charlotte Lock steps into the role of senior vice-president, customer and marketing at Boots UK, following the departure of former UK CMO Pete Markey in June.

Marks & Spencer claims the business is on the road to recovery following its £300m cyberattack, with plans for a loyalty ...

Netflix has introduced a monthly active viewers metric accounting for co-viewing, as the streamer seeks a comprehensive ...

Amid a challenging consumer backdrop, McDonald’s is focusing on what it can control - driving value, menu innovation and ...

Across an eight-week period, purchase intent among those exposed to TV ads fell 14% on average versus 26% for social media, ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The consumer segments embracing AI the most could drive up to 55% of spending by 2030, according to Cognizant’s ‘New Minds, ...

Brands who understand the value of generating fame - even in low interest categories - will be in a stronger position to ...

As AIA prepares to shift from Spur’s front-of-shirt sponsor to training kit partner, global CMO Stuart Spencer explains how its 13-year partnership is helping redefine the insurer’s brand.