Cheil MEA's Wang Junwen says that lasting success for Chinese automotive brands will come from relevance, not reach.

Prior to his role at King Salman Park, Shaw served clients in the Middle East region, China, the US and Europe at Hill & Knowlton and Burson.

SPANDY connects brands and creative agencies in the MENA region with directors and photographers behind campaigns for ...

Impact BBDO's Ghassan Kassabji says that GEO reflects how search is evolving, and how mechanics and definition of visibility ...

The Brazen MENA remit spans media relations, content development, influencer engagement, and storytelling the ‘all-inclusive’ ...

As CMO, Omar Khaled will lead the CFI global marketing function, overseeing brand, digital, performance, and client ...

The LG Radio Optimism campaign proved that the big screen can become more than an ad medium into a catalyst for genuine human ...

Read results of a new research on search advertising conducted by WARC, in partnership with TikTok and behavioural scientist ...

As an official sponsor of the FIFA Club World Cup 2025, Hisense’s growing presence in international sport demonstrates a long ...

Cannes Lions jury member Natalie Shardan invites brands to lean into bold ideas, stay rooted in culture and create ...

Nissan Dubai’s Patrol Path turned storytelling into a lived experience – merging legacy, movement, and community across ...

The BabyJoy campaign was rolled out across OOH ads, digital platforms, social media, video content, influencer collaborations ...