The FTC sued Pepsi on Jan. 17, with the commissioners voting along partisan lines to use a rarely invoked 1930s law called ...

A pair of superstitious fans, who’ve always watched games at the The Twelve Pins, can still do so in Portugal on Saturday.

A large Visit Detroit patch is now front and center on the jerseys worn by Italian soccer club Juventus FC, which competes in ...

CEOs must play a leading role in moving beyond rhetoric to embed equity, inclusion, and opportunity into core strategy.

TikTok's hot woodchopper's brand deal, Netflix snags 'Sesame Street' and EV startup Slate draws reservation interest—plus, ...

Media buyers walked away from this year’s upfront shows perhaps more uncertain about traditional TV groups’ place in client ...

Ahead of Memorial Day weekend, travel brands are using AI tools, social media trends and partnerships to entice consumers to ...

McDonald's opened its first CosMc's locations in 2023 to compete in the popular beverage space.

Streaming accounts for more ad-supported TV viewing than either broadcast or cable, so now is the time for brands to invest ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Here’s how programmatic experts say brands should rethink measurement strategies to get more from their programmatic ...