Ad Age picked 10 Marketers of the Year. You decide the 2025 winner.

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior ...

The deal gives Snap a new business line and puts the social messaging company more squarely into the mix around AI chatbots and assistants.

Sam’s Club CMO Chris Curtin on arriving right after an agency review, jumping into a holiday campaign with Chris Pratt, applying fintech thinking to retail and serving on Spotify’s marketer advisory ...

The streamer this week unveiled a sleek new look with glassy visuals and an original sonic logo by Finneas O’Connell.

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior employees because agencies and marketers are falling short.

University of Colorado Boulder is introducing a new Master's and portfolio program that promises to better train junior ...

AI is changing how people discover brands. The right advertising solutions partner can help brands prepare for what comes next.

WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Explore essential advertising and marketing terms about technology, featuring clear definitions and explanations from the Ad Age Encyclopedia.

Answer engine optimization (AEO) is the practice of structuring content so it can be easily found and surfaced by AI-powered answer engines such as ChatGPT, Google's Search Generative Experience (SGE) ...

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next Gen practice, discussed how they're swapping screen time ...