Rare Beauty first dipped its toe into fragrance in 2023 with its Comfort Body Care line, but now it’s diving in head-first ...

Her slinky Cult Gaia frock caught the light, taking on an iridescent sheen. Gomez accessorized with tiny diamond-encrusted ...

On August 7, Selena Gomez attended an event for the launch of Rare Beauty’s Eau de Parfum. The singer wore Cult Gaia’s Renata ...

Selena Gomez marked the launch of her Rare Eau de Parfum with a night in New York that blended glamour, fun, and just the ...

Rare Beauty’s new Rare Eau de Parfum is a warm, spicy gourmand with a hint of musk that Gomez and the team have been developing for two years. “It’s warm and unexpected,” Gomez says of the juice, ...

Benny Blanco says he wears Selena Gomez’s perfume when they’re apart to feel close to her—even if he skips showers. It’s ...

Pop star Selena Gomez is promoting a fragrance by her Rare Beauty line with a scratch-and-sniff billboard in New York City.

In a career-defining moment, Ankush Bahuguna, one of India’s most beloved content creators, recently joined Selena Gomez and ...

Selena clearly liked that answer better, especially after Benny first teased he couldn’t say where the scent took him ... 😛.

Benny Blanco and Selena Gomez are keeping the romance alive — one spritz at a time. In a TikTok video shared August 5, Blanco revealed that when he and Gomez are apart, he wears her perfume “all over” ...

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate ...