NASCAR Cup Series Viva Mexico 250 at Mexico City
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NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted 18-34 age range. In fact, viewership is up in all categories under the age of 55, with a 21% increase in viewers between 25-54.
Prime Video, though, developed an AI tool using ... weeks and will be deployed again on Sunday during the race in Mexico City. NASCAR on Prime analyst Steve Letarte, a former crew chief for ...