As per Meta's Newsroom, advertisements will appear only in the "Updates" tab — a separate tab at the bottom of the app, which showcases both "Channels" and "Status" features. Users can subscribe to ...

WhatsApp said ads will be targeted to users based on information like their age, the country or city where they're located, ...

WhatsApp is introducing three new advertising features in a global rollout, marking a significant step towards monetisation ...

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

Meta is finally bringing ads on WhatsApp, eleven years after the social media giant acquired the platform, whose founders ...

WhatsApp rolls out ads in Updates section as Meta monetizes the messaging app. Discover how this changes your private messaging experience forever.

WhatsApp says that users will start seeing ads in some parts of the app, as owner Meta Platforms moves to a cultivate a new ...

WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content ...

The Status tab is valuable screen real estate. Meta says more than 1.5 billion people use it every day. Advertising is still ...

WhatsApp has quietly updated its terms of service for users in the UK, increasing the minimum accepted age from 16 to 18. The ...

WhatsApp has made a major change to who will be able to download the messaging app on their device. The platform will now be ...

WhatsApp and U.S. lawmakers on both sides are rallying behind Apple's stand against the controversial UK demands to weaken ...