The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the game.

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Harrison Ford agreed to be in the Super Bowl Jeep commercial after a key person encouraged him. Jeep wasn’t initially ...

Nike aired its first Super Bowl ad in 27 years on Sunday as the sports giant attempts to attract more athletes to its performance apparel. The stars of the slot: women. The 60-second "So Win ...

Rocket Companies is not one to shy away from the spotlight. Within the last few years, leadership additions of Varun Krishna, Katie Sweeney and Dan Sogorka to the team and an auspicious rebrand ...

Super Bowl commercials are a big focus every year, even if some people love to hate them more than enjoy them, because nostalgia makes everyone think, “Back in my day, things were so much better.” ...

Kanye West reportedly lied to an advertising agency in order to run an antisemitic ad during the Super Bowl — switching out the content on his website after the commercial aired to plug a ...

On the eve of Super Bowl 59, the Philadelphia Eagles and Kansas City Chiefs weren't the only ones dreaming of touchdowns. Brands and advertisers with millions riding on the success of commercials ...

In my co-authored book, Winning the Advertising Game, Lessons from the Super Bowl Ad Champions, upon analyzing many years of Super Bowl advertising we find that the combination of memorable brand ...

Well, most of them. Nike, however, had surprisingly sat out on the sidelines since 1998, until it finally returned with a commercial during Super Bowl LIX. After a 27-year wait, the ad needed to ...

Let's face it: the Super Bowl commercial is a lost art ... specifically the monstrosity known as "Puppy Monkey Baby," have become a thing of the past. Regardless of their quality, these advertisements ...