Audience segmentation is the process of dividing viewers into groups based on shared characteristics, such as demographics, location, interests, and viewing behaviors. Video service providers use ...

World Screen Newsflash recaps some of the biggest news to emerge out of the IAB NewFronts and Upfronts week in New York City.

Retailers like Amazon, Walmart, and Home Depot are winning with sponsored product ads. Even when ads are shown in every ...

ITV, the UK commercial broadcaster, has reported that full Q1 revenues dipped slightly in Q1 2025, with gains at ITV Studios ...

The 2025 television upfront presentations in New York showed legacy media companies embracing significant shifts ... Read ...

Netflix said on Wednesday 94 million subscribers use its advertising-supported tier, up from 70 million in November, as the ...

The streaming giant is working on more ad formats, like ones that appear when you pause what you’re watching.

YouTube's new ad format leverages Gemini AI to identify moments it believes have the highest viewer engagement to place the ...