Delaware’s official wildlife animal is not a bird from its coastal marshes or a creature from the Atlantic surf. Instead, it ...

A research paper found that chatbots overall were 10 times more effective than TV ads and other media in changing someone’s ...

They say the juice has got to be worth the squeeze, and that's certainly what JJ Redick and his wife Chelsea are teaching their kids by making them ...

Commentary: Two new studies suggest the latest AI models are getting even better at persuading people at the expense of the ...

The Science study showed that a 200-word static statement from AI wasn’t particularly persuasive — it was the 10-minute ...

So what are you supposed to do with your hands exactly? New research that examined 2,000 TED talks offers a scientific answer ...

The most powerful persuasive words in marketing are not magic; they are triggers for deep-seated psychological principles and cognitive biases that influence human decision-making. For example, “You” ...

Words are powerful. They can create movements, start businesses and change lives. But some words have more of an ability to persuade us than others. And it’s not because they’re using the latest ...

Individuals thinking about how to become more persuasive at work can use strategies shown to increase the acceptance of new ideas. Many people think logic and data are the top tools to persuade others ...

Michael Rosen talks to criminal defence barrister Joanna Hardy-Susskind about the legal language of Crown Court cases in England and Wales. From the grandeur of the courtroom and stock phrases like ...