The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the game.

According to data from marketing research company System1, the 2025 Super Bowl ads were deemed the most effective of the decade. System1 Chief Customer Officer Jon Evans stated, “With a record ...

That's of funny. As a hand model, I don't want to disturb my hands. Look, I have comfortable slip in shoes. What's the demographic? Quite frankly, it's the older guys watching the Super Bowl ads.

The Super Bowl has long been a showcase for the most creative and memorable commercials, but this year’s ads took a notably risk-averse approach. Gone were the days of brands making bold ...

I still remember most of them, like the Chevy advertisement featuring truck drivers surviving the apocalypse. Beyond the game, Super Bowl ads would also became topics of conversation. The Monday ...

COLUMBUS, Ohio (WCMH) — While one Ohio native celebrated winning Doritos’ Crash the Super Bowl ad contest ... “I thought it’d be funny to explore this idea further.

“On average, Super Bowl ads scored 78% brand recognition, meaning ads airing on the biggest, most expensive night of the year risk being misattributed to competitors in the category. Poppi ...

The commercial generated 188,000 engagement actions, an important metric for advertisers made up of social media likes or comments. It was the most of any advertiser during the Super Bowl ...

Suby said most Super Bowl ads don’t focus on direct conversion ... they reveal him - and it’s another celebrity,” he said. “There’s a funny back-and-forth about how famous he really ...

Super Bowl commercials featured ... high profit brands most concerned with their bottom line more than how many girls are ...