Why do people buy things that they will never be able to wear in real life? The fashion house Gucci recently launched a pair of augmented reality (AR) tennis shoes as non-expendable NFT tokens. This ...

While it isn’t technically an NFT, Gucci is approaching the über-trendy space with a virtual-only sneaker now up for sale. The Italian luxury house has partnered with the virtual sneaker app Wanna to ...

Gucci’s new sneakers cost between $9 and $12, but there’s a catch. You can only wear them virtually. The Italian fashion house has announced its first-ever augmented reality (AR) sneakers. The first ...

This computer generated image shows a Gucci virtual garden on Roblox. Anyone whose avatar is traipsing around the Roblox online game platform these days might run into other avatars sporting Gucci ...