Roku has expanded its partnership with measurement firm iSpot to include outcome-based optimization, making it ... Read More ...

After years of sitting mostly dark on the skyline, Google’s 35-story Sail Tower at 601 W. 2nd St. in downtown Austin finally ...

Roku will be the first major streamer to use measurement firm iSpot's Outcomes at Scale metric in a bid to improve targeting ...

Donna Kelce answers questions from reporters on the red carpet before the special screening of the ESPN six-part series ‘The Kingdom,’ on Sunday, Aug. 24, 2025, in Kansas City. Dominick Williams ...

iSpot, the cross-platform video ad measurement company, has announced it will now support search signals as an option in its business attribution solutions suite through a newly formed partnership ...

AI-generated ads have flooded social media and television in the months since the release of tools like Google’s Veo 3 and OpenAI’s Sora, which can generate high-quality videos from text prompts.

Tech Moves covers notable hires, promotions and personnel changes in the Pacific NW tech community. Submissions: [email protected] by Lisa Stiffler on Oct 31, 2025 at 10:04 am October 31, 2025 at ...

Electricity is key to modern life and prosperity. This is increasingly relevant as the energy system is electrified, and economic growth drives new electricity demand, including from computational ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of the business of tracking TV audiences, according to a new audit by a ...

Just ask Google? Nah. Google might lead you down the wrong path, like confusing Tal Bachman for James Blunt. Quite the blunder. The search engine giant's latest commercial touts the prowess behind its ...