Texas Tech University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super ...

This ad opens up the Bud Light brand to all consumers and invites Bud Light into every home in America as an approachable and accepted American Lager,” Col. John Saputo, an Anheuser ...

Commercials that pulled at the heartstrings came out on top, plus some wry celeb hits. Did your favorite make the top 5?

As he starts his first season at Texas this weekend, Jim Schlossnagle says there's no bad blood for Texas A&M after his ...

Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on ...

The Super Bowl may have developed immunity against a terrible game. Early Nielsen data and a projection from Fox and the NFL showed 126 million viewers watched Sunday's telecast of the Philadelphia ...

USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), announced Budweiser, part of Anheuser-Busch beers as the winner of the 37th USA TODAY Ad Meter compe ...

Bud Light's "Big Men on Cul-de-Sac" Super Bowl commercial, featuring comedian Shane Gillis and singer Post Malone, has received a mix of praise and criticism since it aired on Sunday. Newsweek has ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...

A Super Bowl ad brief is terrifying. Brands get 30 to 60 seconds to grab the attention of over 117 million viewers. And it's ...

Footwear giant Nike (NKE) is going big on a Super Bowl Ad Campaign to win back consumers and create demand. Nike has started ...