The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the game.

Discover how The Trade Desk leads the connected TV ad space, balancing consumer tolerance and advertiser profits. Explore ...

The Krewe of Bacchus rolled through Uptown in all of its bead-throwing glory Sunday. Countless revelers got a ground-level ...

As country music crossovers draw more fans into the genre, marketers are taking note and partnering with country music artists. Oreo, Flipz, Coffee mate, Tubi, Whataburger, Nerds and Hardee’s are ...

There were plenty of memorable ads during the most recent Super Bowl. In between watching the Philadelphia Eagles deal a decisive blow to the Kansas City Chiefs, we were treated to quite the variety ...

After much speculation following the Kansas City Chiefs' Super Bowl LIX loss to the Philadelphia Eagles, it's been confirmed that tight end Travis Kelce does not plan on retiring. That means by ...

Like 127 million others, I watched the Super Bowl two weeks ago. While the game was dynamic, I am not a sports fan. I watched for the ads, which are a window into our culture. This year they cost a ...

For some people, the best thing about the Super Bowl is the commercials, especially if you are one of the businesses advertising during what is, typically, the most-watched television event of the ...

The first time Trump was in office, the Eagles did not accept the invitation when they won Super Bowl LII in 2018. That year, President Trump rescinded the team's invitation to visit at the last ...

After a telehealth company's Super Bowl commercial sparked nationwide debate about pharmaceutical safety and advertising, one DSO executive is reflecting on what the controversy means for patient care ...

Nothing beats the Budweiser Clydesdale. The powerful draft breed has become a brand image for the beer company over the years. But it did not start with the Super Bowl commercials; Budweiser ...