USA TODAY has an exclusive preview of Michelob Ultra's new Super Bowl commercial with Olympians Chloe Kim and T.J. Oshie.

New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...

Budweiser has officially kicked off its Super Bowl LX campaign, and the brand’s iconic Clydesdales are once again at the ...

For more than four decades, Budweiser’s Clydesdales have been some of the most reliable stars of the Super Bowl. While most ...

Skittles is getting back into Super Bowl stunts, this time forgoing an in-game broadcast buy and instead hiring actor Elijah Wood to perform the commercial for a contest winner at their front door.

In 2025, the brand’s 90-second "First Delivery" commercial was only set to air on digital channels and in select local ...

Face it: The 49ers as currently constituted are unlikely to host Super Bowl LX. Their best shot was earning the top seed and a bye, giving them one less game with none on the road. It’s not happening ...

Avocados From Mexico has mixed up its marketing strategy like a fresh batch of guacamole, cutting loose a platform with 128 million viewers for more targeted—and more affordable—opportunities on ...

The Military Bowl returns to Annapolis on Saturday along with a city parade Friday, featuring Budweiser Clydesdale horses, Medal of Honor recipients, college marching bands and more. The game is set ...

AI is sparking a major shift in advertising and will make an appearance in at least one Super Bowl commercial. The technology is also raising questions about creativity and job replacement. NBC News’ ...

The Seahawks may have beaten the Rams in Week 16, but Los Angeles remains the Super Bowl favorite. Steph Chambers / Getty Images The unpredictable NFL season continued with a wild Week 16. Losses by ...

Super Bowl LX will be played on February 8, 2026. As usual, the advertising during the game will be in the spotlight as consumer companies look to create buzz. All the ad inventory for this year's Big ...