In a heartwarming return to American TV screens during the Super Bowl, Budweiser ... "With the help of our beloved Clydesdales and a determined foal, this year's commercial captures our commitment ...

Growing up, I was always eager for the Super Bowl ... grabbing ads. According to studies, the average attention span has seen a significant decrease over the past couple of years, with a decrease from ...

Doritos’ Super Bowl ad contest, which Frito-Lay announced the return of in September, originally ran from 2006 to 2016. “When I submitted my ad in 2013, people told me the spot I made would ...

In a Super Bowl commercial lineup ... the chaff with a proven formula. Clydesdales. For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted ...

Maybe the first images you conjure when asked to define Super Bowl commercials. Clydesdales are special, and Bud has been in lock-step with America’s biggest game seemingly forever. And this one? I’m ...

OpenAI aired its first-ever Super Bowl ad this year. The 60-second spot showcased a unique animation that took viewers through pivotal technological milestones. It emphasized ChatGPT’s practical ...

The Super Bowl LIX ads showcased a mix of storytelling, humor, and creativity that resonated with viewers and advertising professionals alike. According to data from marketing research company ...

The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the game.

This year's crop of Super Bowl ads were more “effective” than any other big game spots this decade, according to data from marketing research company System1. System1 employs a “Test Your ...

Nike aired its first Super Bowl ad in 27 years on Sunday as the sports giant attempts to attract more athletes to its performance apparel. The stars of the slot: women. The 60-second "So Win ...

Bud Light’s Super Bowl ad starring comedian Shane Gillis, rapper Post Malone and football great Peyton Manning has garnered the brewer rave reviews online, and a senior executive attributes this ...