Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Who's ready for Super Bowl Sunday? Between the exciting halftime show performances and the tastiest Super Bowl snacks, it's ...

Warm Springs Ranch is holding its Football & Foals watch party at Warm Springs Ranch starting at 4 p.m. before the Super Bowl ...

The commercial, entitled “First Delivery,” is the 47th Super Bowl ad to feature the Budweiser Clydesdales. The horses have appeared ... Love" commercial from 2014. That 2014 ad is the last ...