As the Super Bowl fades into a distant memory of alien antics, celebrity sea creatures and scenic equine adventures, Steve ...

Innis Maggiore President Mark Vandegrift breaks down the top Super Bowl ads. Budweiser's Clydesdale ad was a misstep, he says.

Put the two together and end up with the ultimate American experience: watching the Super Bowl (or watching 10 minutes of ...

The Big Game had fewer hard-hitting social cause messages than years past, due to the polarization of opinions in the presidential election and corporate fear of alienating Trump.

USA Today created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the ...

Budweiser won this year’s competition on the back of its “First Delivery” commercial, which featured a young Clydesdale horse ...

A look behind the scenes of how a Clydesdale horse featured in a Super Bowl ad on Sunday was raised and trained to appear in the commercial.

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

The famous Clydesdale horses pull at viewers’ heartstrings for the 47th time in Budweiser’s 2025 Super Bowl ad. The 30-second ...

Another Super Bowl marks yet another chance for Budweiser to pull on the heartstrings with nostalgia and tradition. As ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...