USA TODAY has an exclusive preview of Michelob Ultra's new Super Bowl commercial with Olympians Chloe Kim and T.J. Oshie.

New research documents that mascots are underutilized in Super Bowl advertising. Jon Evans, Chief Customer Officer for ...

The countdown to the Big Game officially begins as Budweiser drops the first teaser in its Super Bowl LX campaign. Titled ...

Budweiser has officially kicked off its Super Bowl LX campaign, and the brand’s iconic Clydesdales are once again at the ...

Add MrBeast to the list of celebrities trying their hand at Super Bowl advertising.

For more than four decades, Budweiser’s Clydesdales have been some of the most reliable stars of the Super Bowl. While most ...

Budweiser has released the first teaser for its Super Bowl LX ad, offering an early look at what’s to come as the brand also ...

In 2025, the brand’s 90-second "First Delivery" commercial was only set to air on digital channels and in select local ...

Budweiser's new Super Bowl 2026 teaser, "Stable," features the brand's iconic Clydesdale horses in the their 48th national ...

Five Clydesdales turn their heads to peer at an overturned bucket that slowly moves, driven by some sort of small creature ...

This year’s ads will feature Michelob Ultra, Budweiser and Bud Light, for an investment of two minutes and 30 seconds in ...

Anheuser-Busch has revealed its plans for Super Bowl 2026, with the largest U.S. brewer planning to feature three of its ...