The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the game.

Frogs and beer aren't the typical pair, but back in the '90s, Budweiser decided otherwise, launching a popular ad campaign.

There were plenty of memorable ads during the most recent Super Bowl. In between watching the Philadelphia Eagles deal a decisive blow to the Kansas City Chiefs, we were treated to quite the variety ...

Forbes contributors publish independent expert analyses and insights. I’m a professor and consultant of entertainment marketing.

Liquid Death's 2025 Super Bowl commercial features a collection of people "drinking" the water in places that it wouldn't ordinarily be acceptable to drink. A pilot, a doctor, a judge, a referee ...

Just days away, the Super Bowl will again boast a smorgasbord of national conversation when the big commercials air during the game. Several have poked their heads up already. We can’t quit the ...

If you tuned in to Super Bowl LIX last week, you likely saw some commercials with a Richmond touch. There were 17 ad campaigns shown during the game that involved contributions from 30 VCU Brandcenter ...

Bud Light’s Super Bowl ad starring comedian Shane Gillis, rapper Post Malone and football great Peyton Manning has garnered the brewer rave reviews online, and a senior executive attributes this ...

His performance reignited the conversation on social media about whether he should have performed at Super Bowl 59 at the Caesars Superdome in his hometown of New Orleans earlier this month.

Bill Maher was not a fan of Nike’s new Super Bowl 2025 commercial, which featured iconic female athletes like Sha’Carri Richardson, Caitlin Clark, Sabrina Ionescu, A’ja Wilson, and gymnast ...