The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the game.

Frogs and beer aren't the typical pair, but back in the '90s, Budweiser decided otherwise, launching a popular ad campaign.

There were plenty of memorable ads during the most recent Super Bowl. In between watching the Philadelphia Eagles deal a decisive blow to the Kansas City Chiefs, we were treated to quite the variety ...

Like 127 million others, I watched the Super Bowl two weeks ago. While the game was dynamic, I am not a sports fan. I watched for the ads, which are a window into our culture. This year they cost a ...

This chart shows that regular ads have outperformed Super Bowl ads for the same brands over the last 12 months, for the past 12 years. Only 11% of Super Bowl 2025 ads were above the ABX Index ...

Forbes contributors publish independent expert analyses and insights. I’m a professor and consultant of entertainment marketing.

WASHINGTON, Feb. 18, 2025 /PRNewswire/ -- Super Bowl ... product ads with a score of 86.7. It was followed by the Foundation to Combat Antisemitism (FCAS) "No Reason to Hate" (85.1), Budweiser's ...

Just days away, the Super Bowl will again boast a smorgasbord of national conversation when the big commercials air during the game. Several have poked their heads up already. We can’t quit the ...

If you tuned in to Super Bowl LIX last week, you likely saw some commercials with a Richmond touch. There were 17 ad campaigns shown during the game that involved contributions from 30 VCU Brandcenter ...

Bud Light’s Super Bowl ad starring comedian Shane Gillis, rapper Post Malone and football great Peyton Manning has garnered the brewer rave reviews online, and a senior executive attributes this ...