Forbes contributors publish independent expert analyses and insights. I’m a professor and consultant of entertainment marketing.

Nike aired its first Super Bowl ad in 27 years on Sunday as the sports giant attempts to attract more athletes to its performance apparel. The stars of the slot: women. The 60-second "So Win ...

Taylor Swift has been getting sacked on Instagram. The Kansas City Chiefs WAG has shed over 144,200 followers since being mercilessly booed at the Super Bowl, according to the sports gaming site ...

Jason Kelce’s luck ran out at the craps table ahead of Super Bowl 2025 in New Orleans. During Wednesday’s installment of the “New Heights” podcast, Kelce recalled “losing all of my money ...

There were plenty of memorable ads during the most recent Super Bowl. In between watching the Philadelphia Eagles deal a decisive blow to the Kansas City Chiefs, we were treated to quite the variety ...

Television host Bill Maher was not a fan of Nike's Super Bowl commercial that featured several women's basketball superstars. Bill Maher on the set of 'Real Time WIth Bill Maher'. / Janet Van Ham ...

Liquid Death's 2025 Super Bowl commercial features a collection of people "drinking" the water in places that it wouldn't ordinarily be acceptable to drink. A pilot, a doctor, a judge, a referee ...

NEW ORLEANS (NEXSTAR) — The Budweiser Clydesdales made a special delivery Wednesday in New Orleans dropping off Budweiser to bars in the French Quarter ahead of the Super Bowl. The iconic horses ...

First, the Kansas City Chiefs lost ... in Super Bowl 59. That sealed Luna’s loss to USA TODAY’s Tyler Dragon in the newspaper’s pick ‘em contest that pitted Man vs. Machine vs. Dog.

When asked if he took part in any of the festivities before and after Super Bowl LIX, Jason Kelce said he went to a "New Heights" party and a Chris Stapleton concert. "Outside of that I just lost ...

Philadelphia Eagles fans flocked to downtown Philadelphia on Friday to celebrate the team's massive 40-22 win over the Kansas City Chiefs in Sunday's Super Bowl. A fan of the Philadelphia Eagles ...

Bill Maher was not a fan of Nike’s new Super Bowl 2025 commercial, which featured iconic female athletes like Sha’Carri Richardson, Caitlin Clark, Sabrina Ionescu, A’ja Wilson, and gymnast ...