Light beers such as Garage, Eight Elite and Real American are going after struggling giants such as Bud Light and Coors Light ...

USA Today created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the ...

Footwear giant Nike (NKE) is going big on a Super Bowl Ad Campaign to win back consumers and create demand. Nike has started ...

This year's Super Bowl commercials are going for laughs, with advertisers betting that viewers need a diversion from weighty ...

Meg Ryan, Billy Crystal, and Willem Dafoe are among the grownup stars who showed up in ads during the big game ...

For more than 20 years, Calkins has directed Northwestern University’s Kellogg Super Bowl Ad Review, which publishes an ...

The return to safe, familiar and nostalgic ground represents a trend among some advertisers for this year’s Super Bowl LIX, a ...