Anheuser-Busch’s CEO wants to market its beer as “American made,” rather than  “domestic”—the term that typically differentiates U.S. beer from ...

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In a Feb. 7 announcement, ALDI announced that it is continuing its five-year expansion plan by adding 225 new locations across the U.S., mainly the Southeast. Coca-Cola is entering its own ...

That's the magic of the Guinness logo: It's not selling beer; it's selling a story ... The harp has deep roots in Irish history as a Gaelic musical instrument, famously linked to King Brian Boru.

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world ...

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It's the first thing you notice and the last thing you forget about a brand. In a world drowning in logos, slogans, and jingles, colour cuts through the noise like a hot knife through butter. It ...

In its annual Craft Beer Report, Beverage Industry provides an in-depth look at the craft beer segment’s performance in 2021, including sales, beer styles, on-premise recovery and much more.