While this is the first time in 10 years that the Budweiser Clydesdales have been featured in the top-rated ad for the Super ...

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Commercials that pulled at the heartstrings came out on top, plus some wry celeb hits. Did your favorite make the top 5?

Super Bowl advertisers pay millions to appear on screens for a minute or less. The ad slots tend more toward the upbeat than ...

With Super Bowl 59 in the books, we wait for the unforgettable one-of-a-kind creativity of the commercials that aired during ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

The iconic horses, known for their size and strength, made their way down Bourbon Street live during WGNO’s 5pm newscast, stopping at various bars to deliver cases of Budweiser. Among the stops ...

It's a star-studded year for beverage brands at Super Bowl LIX: with spots featuring David Beckham, Matt Damon, Channing ...

I sat down with two of his former coaches who actually think playing all those sports helped his skills that we see even today on the football field. “He would play every position,” said Brent ...