Budweiser starring a young Clydesdale in "First Delivery" was rated as the best Super Bowl 2025 commercial – the first time ...

In a Super Bowl commercial lineup that leaned into artificial intelligence, nonspecific meditations on divisiveness and the usual smattering of celebrities, Budweiser rose above the chaff with a ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

Check out more than 100 adorable doggies up for adoption at the 2025 Puppy Bowl, and get details on how to watch.

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

The Kansas City Chiefs will face off against the Philadelphia Eagles in Super Bowl 59 at the Caesars Superdome in New Orleans — and the Big Game is jam-packed with star-studded ads. Matthew ...

At about $7 million for a 30-second spot, nearly 40 companies are advertising in Super Bowl 59. See which ones here.

In a clever Super Bowl ad that blends celebrity charm and unexpected storytelling, David Beckham is reunited with his ...

The best Super Bowl commercials over the years have been funny, bizarre, and emotional. Watch the best Super Bowl ads of all ...