Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Some of the notable ads for the 2025 features the return of Budweiser's beloved Clydesdales and Sydney Sweeney making an surprise appearance in a "When Harry Met Sally" spoof. Here's a look back ...

The Super Bowl is one of the world’s most publicized events, with a total reach exceeding 100 million views every year. The total viewership for last year’s event was a staggering 123.

The clip originally aired during Monday Night Football in December 1999, earning iconic status during the 2000 Super Bowl ...

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...

including David Beckham and Matt Damon for Stella Artois and Matthew McConaughey for Uber Eats Here's a look back at all the USA TODAY Ad Meter winners: 2003: Budweiser, "Football-playing ...

Monster.com: "When I Grow Up" (1999) Trading platform E-Trade's 2000 spot featuring a dancing ... A heartwarming romance.

With millions of people watching, companies see the Super Bowl as the perfect opportunity to showcase their best work. In 2024, the average audience for the game was 123.7 million ...