This year, the New Orleans Police Department’s Mounted Unit turns 100 years old. Part of the celebration is the yearly Horse Hops & Cops Fundraiser.

Budweiser starring a young Clydesdale in "First Delivery" was rated as the best Super Bowl 2025 commercial – the first time ...

Texas grocer H-E-B cast Aaron Watson for a minute-long Super Bowl commercial that fires at the pace of Johnny Cash 's "I've ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...

This year’s Super Bowl commercials are going for laughs, with advertisers betting that viewers need a diversion from weighty ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, singing “We Will Rock You” in the actual Colosseum. Enrique Iglesias plays ...

Dozens of law enforcement officers lined the route from the French Quarter to the Central Business District, and revelers ...

Stick with me through most of this column because I need your advice. Plus, I’m more willing to listen to you than the halftime entertainment. In case you need confirmation that everything might be ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

Brands with convenience-store products to watch out for during commercial breaks include Anheuser-Busch, Molson Coors ...

It's a star-studded year for beverage brands at Super Bowl LIX: with spots featuring David Beckham, Matt Damon, Channing ...

Warm Springs Ranch is holding its Football & Foals watch party at Warm Springs Ranch starting at 4 p.m. before the Super Bowl ...