It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, singing “We Will Rock You” in the actual Colosseum. Enrique Iglesias plays ...

Stick with me through most of this column because I need your advice. Plus, I’m more willing to listen to you than the halftime entertainment. In case you need confirmation that everything might be ...

With millions of people watching, companies see the Super Bowl as the perfect opportunity to showcase their best work. In 2024, the average audience for the game was 123.7 million ...

The Gifted Youth director's showstopping spot for Totino's brought the creative team from niche Netflix hit I Think You ...

From Eugene Levy’s runaway eyebrows to Willem Dafoe’s pickleball prowess, these brands are banking on unforgettable imagery ...

This McDonald's ad featuring two NBA legends became an instant classic when it first aired during Super Bowl XXVII in 1993.

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

The NFL’s Super Bowl LIX brand campaign, NFL Flag 50, which is set to debut directly after the Apple Music Halftime Show, is ...

Here is the line-up of singers and performers for national anthem, pregame show, halftime and commercials to look forward to.

Texas grocer H-E-B cast Aaron Watson for a minute-long Super Bowl commercial that fires at the pace of Johnny Cash 's "I've ...