Anson Frericks, a Cincinnati native and former president of Anheuser-Busch InBev, has detailed the controversy in his new book, "Last Call for Bud Light." ...

This ad opens up the Bud Light brand to all consumers and invites Bud Light into every home in America as an approachable and accepted American Lager,” Col. John Saputo, an Anheuser ...

Many of the commercials in this year’s big game returned to traditional tropes like beer-drinking dads and women in bikinis.

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...

Here are today's Five Things You Need to Know, plus a look at numbers from the big game and my favorite commercial. Good morning, Boston. Did you stay up for the whole game last night? (I didn’t.) ...

Super Bowl LIX is set to hold the attention of most in the U.S. this weekend, with New Orleans seemingly buzzing despite a ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

The post 30-Second Super Bowl Ads Cost Upward of $8 Million Each—Here Are the Stunning NFL-Themed Homes You Can Buy for That ...

But when it comes to the best beer commercials, it’s the majors like Anheuser-Busch and Molson Coors that have delivered the ...

Commercials for the first Super Bowl in 1967 cost just $42,000 and big game spots didn’t surpass $1 million until the mid ...