STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

Anson Frericks, a Cincinnati native and former president of Anheuser-Busch InBev, has detailed the controversy in his new book, "Last Call for Bud Light." ...

This ad opens up the Bud Light brand to all consumers and invites Bud Light into every home in America as an approachable and accepted American Lager,” Col. John Saputo, an Anheuser ...

Many of the commercials in this year’s big game returned to traditional tropes like beer-drinking dads and women in bikinis.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, ...

While the Philadelphia Eagles are battling the Kansas City Chiefs, nearly one-third of viewers are watching for the ...

Commercials for the first Super Bowl in 1967 cost just $42,000 and big game spots didn’t surpass $1 million until the mid ...

It wouldn't be the Super Bowl without some Peyton Manning commercials. The Indianapolis Colts legend will be on TV during Super Bowl LIX weekend in a Bud Light commercial as he portrays a helpful ...

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...