If anyone knows mass market beer, it's Anheuser-Busch. There's Bud, Bud Light, but Bud Dry doesn't come to mind when thinking of popular options. Designed to be a fresh take on the already established ...

In the 1990s, Anheuser-Busch tried Bud Dry, a beer marketed as “crisp and dry” to appeal to drinkers seeking a cleaner finish. While the idea was innovative, many found it too unusual compared to the ...

Americans sure do love their suds. We're a beer-drinkin' bunch, evidenced by the fact that the average adult over 21 years of age in the United States drinks more than 28 gallons of beer annually.

Damage to Bud Light appears "quasi-permanent" and longtime consumers could be "lost forever" after the brand failed to rebound from ongoing backlash as initially expected in recent weeks, according to ...

Even before Europeans landed in America, Native Americans were making their own beer with the help of ingredients like maize and birch sap. Today, the drink is still a household staple for many ...

It wasn’t just Bud Light that took a hit in 2023. It was a tough year for the beer industry as a whole, according to industry data. For the first time since 1999, beer shipments were on track to fall ...

Bud Light sales continue to plunge following its ill-fated marketing tie-up with transgender influencer Dylan Mulvaney — and four key rivals are mopping up in the meantime. Anheuser-Busch-owned Bud ...

New data suggests Bud Light is no longer tops in America’s taprooms — at least when it comes to the most popular draft beers offered at bars across the U.S. Draftline Technologies, a company that ...

Bud Light, once the nation’s most popular beer, is now the No. 3 brand in the country — a stunning fall from grace for the Anheuser-Busch InBev-owned lager following the boycott over its Dylan ...

Bud Light announced a new rebate that makes its beers cheaper—and sometimes free—ahead of the upcoming July 4 holiday, as the beer brand still faces declining sales amid boycotts. On its website, Bud ...