Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Budweiser has been one of the most recognizable Super Bowl advertisers in the history of the Big Game, from the frogs to the dogs to the iconic Clydesdales. In 2025, a new character takes center ...