Birla Opus Paints' new campaign digitally transforms India's iconic monuments with vibrant colors, starting with Mumbai's ...

India's antitrust body on Tuesday ordered a probe into Asian Paints after billionaire Kumar Mangalam Birla's paints venture ...

In February 2024, when the Aditya Birla Group (ABG) launched its decorative paints business, Birla Opus, from the industrial township of Panipat, it shook the whole landscape of the paint industry.

Birla Opus, which is the paints arm of the Aditya Birla Group company Grasim, has borrowed heavily from Asian Paints' playbook to gain ground in the $9.5 billion sector that also features Berger ...

After foraying into the decorative paints sector earlier in the year, Birla Opus Paints housed under Aditya Birla Group's Grasim Industries, has now launched its latest campaign – 'Naye Zamane ...

Challenger brand Birla Opus is attacking on five different fronts to disrupt the decorative paints business through innovative marketing and hit sales of Rs 10,000 crore in three years. CEO ...

Birla Opus launched with a USD 1.2 billion investment and now has five manufacturing plants. Asian Paints, by comparison, posted revenues of Rs 294 billion (USD 3.43 billion) in FY 2024–25 and ...

Grasim's Birla Opus Paints has filed a complaint with the CCI, alleging that Asian Paints is abusing its dominant market position by threatening dealers and restricting brand visibility. The move ...

Notably, the Aditya Birla Group’s Grasim Industries launched its new paint brand, Birla Opus, in February, marking its entry into the market with a substantial investment of Rs 10,000 crore.

Aditya Birla Group’s paint venture -- Birla Opus -- has reportedly filed an antitrust complaint against market leader Asian Paints, alleging abuse of market dominance. The company claims that ...

After foraying into the decorative paints sector earlier in the year, Birla Opus Paints housed under Aditya Birla Group's Grasim Industries, has now launched its latest campaign – 'Naye Zamane ka Naya ...