The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Originally delayed out of sensitivity for the L.A. wildfires, CMO Kristyn Cook says now is the right time to get back in the game.

Live” ad parody combines a few factors: mimicking the tone and format of commercials, a fitting product, and a punch line that brings the whole thing home. Some ads are for familiar products; some are ...

Frogs and beer aren't the typical pair, but back in the '90s, Budweiser decided otherwise, launching a popular ad campaign.

The Krewe of Bacchus rolled through Uptown in all of its bead-throwing glory Sunday. Countless revelers got a ground-level look at Uptown's biggest parade. Thousands more at-home viewers watched the ...

Forbes contributors publish independent expert analyses and insights. I’m a professor and consultant of entertainment marketing.

Liquid Death's 2025 Super Bowl commercial features a collection of people "drinking" the water in places that it wouldn't ordinarily be acceptable to drink. A pilot, a doctor, a judge, a referee ...

The best Super Bowl commercials in 2023 were led by reunion themes ... We can’t quit the Clydesdales. Budweiser gives us another ad starring these magnificent beasts. This time, they save a bar that’s ...

Growing up, I was always eager for the Super Bowl. My eagerness was not for the game, however, but for the advertisements. Back then, companies went all out for the couple of seconds of allotted ...

Bud Light’s Super Bowl ad starring comedian Shane ... with wholesalers praising the ad as a return to form. "This ad is one of the best I have seen in my 40-year career. This ad opens up ...

His performance reignited the conversation on social media about whether he should have performed at Super Bowl 59 at the Caesars Superdome in his hometown of New Orleans earlier this month.

Bill Maher was not a fan of Nike’s new Super Bowl 2025 commercial, which featured iconic female athletes like Sha’Carri Richardson, Caitlin Clark, Sabrina Ionescu, A’ja Wilson, and gymnast ...