Astronomer PR Strategies

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Astronomer releases Gwyneth Paltrow ad

Is Astronomer's 'high-risk' strategy with Gwyneth Paltrow a PR win?

Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected pivots in crisis communications this year, the brand tapped actress Gwyneth Paltrow as its temporary spokesperson,

· 2d · on MSN

Astronomer's 'clever' PR move embracing CEO scandal - featuring Gwyneth Paltrow

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How to handle a PR crisis: Astronomer embraces viral Coldplay kiss cam scandal with Gwyneth Paltrow

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Why Gwyneth Paltrow Might Just Be Underrated as an Entrepreneur

Paltrow always seems be in on the joke.

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One Reason Gwyneth Paltrow Said Yes to Viral Astronomer Ad Poking Fun at CEO's Coldplay Kiss Cam Drama (Exclusive)

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Company involved in Coldplay KissCam drama hires Gwyneth Paltrow as spokesperson

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Gwyneth Paltrow Helps Turn Astronomer’s Infamy on Its Head

“Astronomer has gotten a lot of questions over the last few days and they wanted me to answer the most common ones,” Ms. Paltrow says directly to camera in a video posted on Astronomer’s social chann...

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Gwyneth Paltrow Named “Temporary Spokesperson” for Astronomer Following Viral Coldplay Kiss Cam Moment

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Chris Martin Serenades Lionel Messi, Wife During Latest Coldplay Kiss Cam After Astronomer Controversy

Soy Nómada on MSN2d

How Astronomer flipped a viral Kiss Cam fiasco into brand awareness gold

Astronomer turned a viral Kiss Cam mishap into a PR win by hiring Gwyneth Paltrow, transforming backlash into buzz with a bold branding move.

Astronomer PR pivot: Celebrity cameo turns crisis management into B-school case

After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become B-school case study material: Is the move clever or wise? Can humour, irony,

As Ryan Reynolds helps Astronomer on scandal, his wife’s troubles continue

Ryan Reynolds’ company produced snarky ad addressing Astronomer’s Coldplay scandal, but his humor hasn’t worked for Blake Lively.

18hon MSN

Andy Byron's Net Worth Faces Significant Hit Over Astronomer Scandal

The Astronomer CEO's resignation from the software development company could prove costly, experts tell Newsweek.

Most worrying aspect of Coldplay concert scandal has to be the ubiquity of online tripe

Serious point of this episode is the hoaxes it spurred have been relatively harmless compared to plethora of online scams that continue to go unchecked

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An HR crisis is taking the internet by storm and there could be ‘severe consequences for the company’s culture’

A warm embrace caught on camera between a CEO and his company’s chief people officer took the internet by storm yesterday.

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Who is Kristin Cabot? Astronomer's employee at the center of affair with CEO Andy Byron

What was meant to be a magical night filled with love and music at a Coldplay concert has turned into a corporate scandal that's making waves in the tech world. In front of more th