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Is Astronomer's 'high-risk' strategy with Gwyneth Paltrow a PR win?
Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected pivots in crisis communications this year, the brand tapped actress Gwyneth Paltrow as its temporary spokesperson,
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How Astronomer flipped a viral Kiss Cam fiasco into brand awareness goldAstronomer turned a viral Kiss Cam mishap into a PR win by hiring Gwyneth Paltrow, transforming backlash into buzz with a ...
After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become ...
One of the most notable aspects of the incident was the spread of fabricated online statements purporting to be from those ...
Serious point of this episode is the hoaxes it spurred have been relatively harmless compared to plethora of online scams ...
What was meant to be a magical night filled with love and music at a Coldplay concert has turned into a corporate scandal ...
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