Anthony Edwards continues to rise in popularity as one of the NBA's main attractions, thanks to his on-court performances. He ...

Reebok is back in the basketball game again and showcasing bigger-than-life personalities that embrace on- and off-the-court ...

On June 24, adidas will open the doors to its Honoring Black Excellence (HBE): An Experience Curated by Rog & Bee Walker—a bold and immersive celebration of Black culture, legacy, and creative ...

Last Friday, a U.S. federal judge approved a settlement that grants Division 1 college programs the ability to pay players ...

Two of the best athletes in the world are teaming up for a new commercial, as part of adidas’ latest ad campaign.

Shaquille O'Neal, president of Reebok Basketball, was forced to change his initial plans of signing big names due to budget ...

With Cooper Flagg, Shedeur Sanders and Travis Hunter off to the pros, here are the 25 athletes with the highest NIL ...

FIFA Rivals is bringing the sports brand Adidas into its soccer universe with exclusive in-game content. Adidas is entering ...

These two titans not only compete for consumer loyalty and athlete endorsements but also battle ... this face-off delves into how NIKE and Adidas are navigating industry trends, defending their ...