Lionel Messi and American star quarterback Patrick Mahomes, against each other in its latest campaign film under the "You got ...

Shaquille O'Neal, president of Reebok Basketball, was forced to change his initial plans of signing big names due to budget ...

Anthony Edwards continues to rise in popularity as one of the NBA's main attractions, thanks to his on-court performances. He ...

Ever wondered which sports stars earn the most? From soccer to golf, we reveal the top-earning athletes over the past year.

Patrick Mahomes' financial prowess matches his on-field dominance, with a net worth soaring to $90 million by 2025. His ...

Olympian and USA Rugby player Ilona Maher used her social media to call out unauthorized brand endorsement deals.

Reebok is back in the basketball game again and showcasing bigger-than-life personalities that embrace on- and off-the-court ...

With Cooper Flagg, Shedeur Sanders and Travis Hunter off to the pros, here are the 25 athletes with the highest NIL ...

Every so often, a superstar athlete makes headlines with the announcement of a lifetime endorsement deal with a major brand, be it Nike, Adidas or Puma. Though it's a rare occurrence, several ...

Sports is an entertaining contest but more than that, it is also considered a lucrative enterprise for athletes, especially the most famous, talented and consistent with impressive performances.

Patrick Mahomes, despite winning three Super Bowls, found himself below Deshaun Watson on the list of highest-paid athletes ...