In a Super Bowl commercial lineup ... the chaff with a proven formula. Clydesdales. For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted ...

Maybe the first images you conjure when asked to define Super Bowl commercials. Clydesdales are special, and Bud has been in lock-step with America’s biggest game seemingly forever. And this one? I’m ...

The Super Bowl LIX ads showcased a mix of storytelling, humor, and creativity that resonated with viewers and advertising professionals alike. According to data from marketing research company ...

The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

This year's crop of Super Bowl ads were more “effective” than any other big game spots this decade, according to data from marketing research company System1. System1 employs a “Test Your ...

The Super Bowl has long been a showcase for the most creative and memorable commercials, but this year’s ads took a notably risk-averse approach. Gone were the days of brands making bold ...

Nike aired its first Super Bowl ad in 27 years on Sunday as the sports giant attempts to attract more athletes to its performance apparel. The stars of the slot: women. The 60-second "So Win ...

Bud Light’s Super Bowl ad starring comedian Shane Gillis, rapper Post Malone and football great Peyton Manning has garnered the brewer rave reviews online, and a senior executive attributes this ...

By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By Brian Bonilla - 14 hours 27 min ago By Ad Age ...

For the first time since 1998, a Nike commercial aired during the Super Bowl. Nike dropped the ad during Super Bowl 59 on Sunday between the Philadelphia Eagles and Kansas City Chiefs. It featured ...

Growing up, I was always eager for the Super Bowl. My eagerness was not for the game, however, but for the advertisements. Back then, companies went all out for the couple of seconds of allotted ...